Privacy Policy

Last updated: April 10, 2026

Who we are

Areto is an Answer Engine Optimization (AEO) agency operated by Jacob Reed in Sarasota, Florida. Our website is areto.agency. When this policy says "we," "us," or "Areto," it means Jacob Reed doing business as Areto.

Information we collect

We collect information you voluntarily provide when you:

  • Submit a form on our website (name, email, message)
  • Book a call through our scheduling tool (Cal.com)
  • Purchase a service through Stripe (name, email, payment information)
  • Send us an email or direct message

We also collect standard web analytics data through Vercel Analytics, including page views, referral sources, device type, and approximate geographic location. This data is aggregated and does not personally identify you.

How we use your information

We use the information we collect to:

  • Deliver services you have purchased
  • Respond to inquiries and support requests
  • Send follow-up communications related to services you've engaged with
  • Improve our website and service delivery

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Third-party services

We use the following third-party services to operate our business:

  • Stripe — payment processing. Stripe handles all payment data under their own privacy policy.
  • Cal.com — appointment scheduling.
  • Formspree — form submissions from our contact page.
  • Vercel — website hosting and analytics.

Each of these services has its own privacy policy governing how they handle your data. We encourage you to review them.

Cookies

Our website uses minimal cookies required for basic functionality and analytics. We do not use advertising cookies or tracking pixels. Vercel Analytics is privacy-focused and does not use cookies for cross-site tracking.

Data retention

We retain your information for as long as needed to fulfill the purpose for which it was collected, comply with legal obligations, or resolve disputes. Form submissions and client records are retained for the duration of our business relationship and a reasonable period afterward.

Your rights

You have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information
  • Withdraw consent for communications at any time

To exercise any of these rights, contact us at [email protected].

Security

We take reasonable measures to protect your information. All payments are processed through Stripe's PCI-compliant infrastructure. Our website is served over HTTPS. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Children's privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time. Changes will be posted on this page with an updated date. Continued use of our website after changes constitutes acceptance of the revised policy.

Contact

If you have questions about this privacy policy, contact us: