About
Jacob Reed. Sarasota. One builder.
Areto is not an agency with layers. It is a solo practice: I do the audits, I write the schema, I design the pages, I answer the email. Twelve years in design, based in Sarasota, serving the local businesses that keep this coast running. Websites plus the AI-visibility layer, at prices you can read before we ever talk.
Why I built this
The next wave of how customers find local businesses is already here, and most owners have no idea it is happening. When someone asks ChatGPT for the best detailer in Venice, an answer comes back and names names. Every funded player in this space chases enterprise contracts. Nobody serves the local pool guy, the piano teacher, the med spa. That is the gap Areto exists to fill.
The name is Greek: arete, excellence as a practice, not a claim. Areto operates from a biblical worldview. That means honesty even when it costs a sale, fair pricing even when the market would bear more, and work done with excellence because that is what the standard demands. No fake social proof. No manufactured urgency. The price is on the site because you deserve to know it before you talk to the person selling it.
What makes this different
The entire org chart is one person.
Hands on the code
Most AI-visibility companies sell dashboards that tell you what is broken. Areto does the fixing: schema, content structure, llms.txt, the site itself.
No layers
When you email Areto, Jacob reads it. When your schema gets written, Jacob writes it. No sales team, no account manager relaying messages.
A working demo
This site runs everything we sell: schema graph, llms.txt, answer-first structure. View source, or run it through the scanner.
Talk to the person who does the work.
Send a note, or reply to a preview if I sent you one. No sales calls: every answer you get from Areto arrives in writing, from me.